.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech start-ups, as soon as adapted to getting billions in venture capital each year, have increased nearly $360 thousand up until now this year, putting it on track to be the industryu00e2 $ s slowest year in over a many years, every Crunchbase information. That stagnation results from market saturation, enhanced regulatory stress, as well as economical uncertainties.ADWEEK consulted with 5 VCs that continue to invest in adtech providers, in spite of these obstacles, regarding what they are actually trying to find and what they stay clear of. Probably unsurprisingly, these real estate investors are targeting chances in privacy-focused technologies as well as industry-specific locations including hooked up television.